Last fall, Facebook launched a major site redesign that primarily impacted the profile page, home page, and application developers. With the redesign, the Facebook profile page changed from a “box-oriented” design to a “Wall and tabs” design to make sharing more prominent and viral. Now, Facebook is preparing advertisers and brand managers for a similar redesign to its Pages product for businesses that could launch as soon as sometime in the next few weeks.
With the Pages redesign, business Pages will now look much more like Facebook profile pages. According to information provided to advertisers, Facebook is moving Pages to a “Wall and tabs” design:
- The Wall tab, containing all the latest updates and Wall posts, will become front and center.
- Most static information will live on an “Info” tab, and most Photos will now live on a “Photos” tab.
- Most custom content and application boxes will be moved to a “Boxes” tab, though some narrow boxes can remain on the “Wall” tab.
- Page admins can add more application tabs to their Page if they so choose.
In addition, Page admins can now share Status Updates on their page like regular Facebook users can on their own profile.
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